Counter Sales Associate
Company: Wallace Supply LLC
Location: Rochester
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Job Title: Counter Sales
Associate FLSA Status: Non-Exempt: Some overtime may be required
Reports To: Branch Manager Position Summary: Contributes to branch
sales growth and profitability by providing prompt, friendly and
professional service to Johnstone customers in-person, over the
phone and by electronic communications. This position has no formal
supervisory responsibilities. Essential Job Results and
Responsibilities: Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
Customer Service Results and Responsibilities Answers incoming
telephone calls and emails and greets customers who walk in the
store. Handles multiple customers and customer requests
simultaneously while maintaining a friendly and professional
manner. Assists customers in making product selections by asking
questions and actively listening to identify customer needs.
Assists with system or product troubleshooting and answering
technical questions. Identifies alternate or substitute products to
meet customer needs. Assists customers with the use of Johnstone
Supply e-commerce and mobile application questions. Researches and
sources products for customers using a variety of tools, including
point-of-sale computer system, catalogs, websites, JXI, and
industry and store contacts. Enters sales orders into point-of-sale
computer system for invoicing or cash payments. Processes customer
returns and warranties following company guidelines. Follows up
promptly on all customer requests for information, quotes,
alternative parts and delivery dates. Proactively communicates with
customers about any expected delays or issues with their order.
Develops good working relationships and rapport with customers.
Greets regular customers by name. Maintains the highest standards
in cleanliness and appearance of the showroom through stocking
shelves, housekeeping, creating displays, etc. Resolves customer
complaints and disputes in a timely, professional manner that
balances customer requests with business needs. Follows company
pricing and credit guidelines. Sales Results and Responsibilities
Prepares and issues sales quotes following company guidelines.
Follows up on quotes to secure sales. Educates customers/prospects
regarding the variety of products available for sale and the
benefits of shopping at Johnstone Supply. Increases customer
satisfaction and store profitability by proactively recommending
additional items a customer might need and promotions that might
interest them. Uncovers and communicates sales lead information to
outside sales staff and management. Promotes surplus, sale,
discounted and obsolete inventory to customers in order to maintain
proper inventory levels. Communicates unexpected increases or
decreases in product demand and inventory to purchasing or
management. General Results Responsibilities Maintains knowledge of
new and existing products and inventory by participating in
training, studying Johnstone and industry catalogs and web sites,
and seeking knowledge from experienced staff members and factory
representatives. Assists in receiving, shipping and general
warehouse duties. Is organized and orderly, and capable of
maintaining appropriate records. Completes all transactions and
necessary paperwork accurately and in a timely manner. May
represent Johnstone Supply at trade associations, events, and local
chapters. Johnstone Supply believes that each employee’s
contribution should not be limited by the assigned
responsibilities. Therefore, it is expected that each employee will
offer his/her services wherever and whenever necessary to ensure
the success of our endeavors. Qualifications: To perform this job
successfully, an individual must be able to perform each essential
job function satisfactorily. The requirements listed below are
representative of the knowledge, skills, and/or abilities required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions. Education and
Experience: Required: High School Diploma or G.E.D and minimum of
two years related experience and/or training in the HVAC/R
industry; OR equivalent combination of education and experience.
Preferred: The above plus 2 years of experience as a Sales
Associate in the HVAC/R or similar industry. Job-Specific
Knowledge, Skills & Abilities Ability to provide consistent,
professional customer service. Ability to multi-task and maintain
focus while prioritizing the needs of several customers at once.
Problem-solving skills: listening to, interpreting, and meeting the
needs of others; diagnosing and rectifying problems that will often
require attention to detail. Demonstrated understanding and
application of effective sales strategies and techniques. Skill in
building long-term customer relationships. Ability to maintain a
positive, courteous, and friendly demeanor. General knowledge of
HVAC/R products, concepts and the industry as a whole. Skill in
proactively communicating (both verbal and written) to establish
mutual respect and understanding. Math skills, including the
ability to: add, subtract, multiply, divide; and calculate margins,
discounts and percentages. Skill in using point-of-sale computer
systems to locate information and process transactions. Skill in
using web-based tools to research products and information. Ability
to work productively in teams with a wide range of people. Ability
to work independently with minimal direction. Ability to follow
written instructions and documented procedures. Expected Work
Behaviors: Keeps the company’s best interest in mind when
considering or addressing issues. Dedication to attending work and
work-related functions prepared and on time. Maintains a
professional personal appearance. Strives for continuous
self-improvement and for improvement of the business with respect
to sales and service quality. Physical Demands & Work Environment:
The physical demands and work environment characteristics described
here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions. Physical : While performing the
duties of this job, the employee is required to stand and walk on a
hard surface for the majority of the workday. The employee is
regularly required to reach with hands and arms, climb and balance;
stoop, kneel, crouch, or crawl. The employee is frequently required
to lift and carry and/or move up to 50 pounds, and occasionally
required to lift up to 70 pounds. Specific vision abilities
required by this job include close vision, color vision, depth
perception, and ability to adjust focus. The ability to speak and
hear sufficiently to provide customer service is required. Store
Environment: Medium to large store with shelves and bins, most work
is performed with telephone, material handling equipment, computer,
fax, printer, and an RF scanner. Position Type/Expected Hours of
Work : This is a full-time position, and hours of work and days are
Monday through Friday, 7:00 a.m. to 4:30 p.m. Occasional after
hours/weekends depending on business needs. Travel : Occasional
travel may be expected for this position depending on business
needs. Skills Summary: Sales Aptitude Diplomacy Energetic
Problem-Solving Skills Computer Skills Interpersonal & Telephone
Skills Organization Time Management Math Aptitude Oral
Communications Skills Reading Skills Technical Skills Written
Communication Skills Ability to lift up to 70 pounds Mechanical
Skills The Counter Sales Associate will maintain the strictest
confidentiality on all corporate matters including, but not limited
to: marketing strategies, operational structures, pricing and all
subjects that may have an adverse effect on the company in the
marketplace if they were made known outside the company.
Keywords: Wallace Supply LLC, Rochester , Counter Sales Associate, Sales , Rochester, New York