Digital Marketing Analyst

Company: Simu Tech Group
Location: Rochester
Posted on: January 26, 2023

Job Description:

At SimuTech Group, we truly believe that we are driving innovation and changing the world through the power of engineering simulation. Our growing team of energetic, tech savvy professionals work hard every day to inspire our clients to push the boundaries of innovation and deliver transformational products. If you are motivated and driven by a culture where excellent work ethic and passion are rewarded, then a career with SimuTech Group may be for you!Looking for your next career move? Help today's engineers build tomorrow's products by providing solutions and guidance with the power of simulation.SUMMARYThe Digital Marketing Analyst will join SimuTech Group's in-house Marketing team headquartered in Rochester, NY. The right fit for this role is someone who is highly analytical with excellent problem-solving capabilities and a team player. Key areas of focus for this role are search engine optimization (SEO) and search engine marketing (SEM) to increase search visibility and drive more MQL's for the business, along with conducting market research for GTM strategies. ESSENTIAL FUNCTIONSReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Develop and implement effective search engine optimization (SEO) strategiesManage offsite and onsite optimization projects and report on performanceConduct keyword research to guide contentReview technical SEO issues and implement fixes Optimize website content, landing pages, videos and paid search copyDirect off-page optimization projects (e.g., link building) Front-end web developmentAnalytics - capture metrics and report on performanceTechnical writing, proofreading & editing responsibilitiesImplement keyword optimization tacticsWork with the Engineering team to create technical content optimized for SEOStay current on SEO trendsPlan and implement customer research, market research, and competitive analysisProvide analysis and data for positioning documents for Sales & Marketing campaignsREQUIRED EDUCATION AND EXPERIENCEProven, successful experience in SEO managementAdvanced knowledge of HTML/CSS and current SEO practices requiredExperience with Google Analytics and Google Search Console (GSC) requiredExperience with SEM Rush, MOZ, or similar strongly preferredStrong reporting and analytical skills requiredExcellent communication, problem-solving, and analytical skills Bachelor's degree in Marketing, Business, or related fieldMinimum five years of related experience in an SEO/SEM focused role requiredABOUT THE COMPANY: We have a 35+ year relationship with ANSYS and we are their largest Elite Channel Partner in North America. We provide world-class ANSYS engineering simulation software as well as support, training, consulting and physical testing services. We are headquartered in Rochester, NY with additional offices in Cleveland, Seattle, Montreal, and Toronto. We also have additional remote sales and engineering personnel throughout North America. SimuTech Group employs over 130 people with nearly half being engineers: most holding master's or PhD degrees. SimuTech Group is an Equal Employment Opportunity Employer.

Keywords: Simu Tech Group, Rochester , Digital Marketing Analyst, Professions , Rochester, New York