Pricing & Marketing Analyst

Company: Imagine Staffing Technology
Location: Tonawanda
Posted on: February 18, 2026

Job Description:

Job Description Job Description Job Title : Pricing & Marketing Analyst Location : Tonawanda, NY Hire Type : Direct Hire Pay Range : $58,000 - $65,000 Work Type : Full-time Work Model : Hybrid Work Schedule : Monday – Friday, 9am – 5pm Recruiter Contact : Karissa Lubberts, klubberts@imaginestaffing.net Nature & Scope: Positional Overview The Imagine Group is recruiting for a Pricing & Marketing Analyst on behalf of our client, a leading manufacturer of engineered fastening solutions in Tonawanda, NY . This organization designs, produces, and supplies high-quality fasteners, tooling, and automation systems used across diverse industries such as automotive, aerospace, and industrial manufacturing. With a strong engineering focus and global distribution network, it delivers innovative products that enhance joint performance and reduce assembly costs for customers worldwide. In this role, you will be responsible for analyzing pricing data, market trends, and competitive positioning to support pricing strategy development and optimize product profitability. You will also be responsible for partnering with cross-functional teams to inform marketing initiatives, prepare regular reports and insights, and help drive data-backed decisions that enhance revenue and market performance. Role & Responsibility: Tasks That Will Lead to Your Success Understand and own the pricing process, including data collection, analysis, and maintenance of pricing models. Analyze market environments, competitor pricing strategies, and economic trends to provide actionable recommendations for pricing adjustments and optimizations. Evaluate the effectiveness of marketing campaigns through data analysis, KPI tracking (e.g., ROI, conversion rates, engagement metrics), and reporting to identify opportunities for improvement and drive better results. Assist in creating compelling marketing content, including digital assets, product descriptions, email campaigns, social media posts, and promotional materials to support brand awareness and lead generation. Support sales initiatives by developing tools, resources, and analyses such as competitive intelligence reports, sales collateral, and customer segmentation strategies. Collaborate with cross-functional teams (e.g., sales, product development, finance) to align pricing and marketing efforts with overall business objectives. Monitor industry trends, customer feedback, and performance data to inform strategic decisions and contribute to long-term planning. Perform ad-hoc analyses and projects related to pricing, marketing, and sales as needed to support organizational goals. Skills & Experience Qualifications That Will Help You Thrive Bachelor's degree in Business, Marketing, Economics, Finance, or a related field; advanced degree or certifications (e.g., in data analysis or marketing) is a plus. 2 years of experience in pricing analysis, marketing analytics, or a similar role, preferably in manufacturing, industrial products, or B2B environments. Proficiency in data analysis tools such as Excel, Google Analytics, experience with Salesforce, HubSpot and JD Edwards ERP system a plus. Strong understanding of market research, competitive analysis, and pricing strategies. Excellent written and verbal communication skills, with the ability to create engaging content and present insights clearly. Analytical thinker with attention to detail and the ability to translate data into strategic recommendations. Self-motivated team player who thrives in a collaborative setting and can manage multiple priorities.

Keywords: Imagine Staffing Technology, Rochester , Pricing & Marketing Analyst, PR / Public Relations , Tonawanda, New York