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Digital Coach

Company: Aerotek
Location: Rochester
Posted on: January 15, 2022

Job Description:

Responsibilities: Manage the discovery phase to scope projects for clients by auditing their online presence and identifying areas for growth and improvement Design digital marketing strategies and implement digital marketing plans/roadmaps to support client lead acquisition, brand awareness objectives, and improve holistic online presence. Ensure proper execution of digital marketing initiatives are flawlessly implemented throughout departments Develop and execute digital marketing activities and campaigns across digital channels, (when required, in collaboration with the media team and copywriters). Collect and analyze research to advance marketing strategies and multichannel user experience journeys. Develop customized content strategy based on engagement with client and produce content deliverables which align to the strategy (in collaboration with copywriters) Manage and measure integrated campaigns to include online such as local search, email, social media, PPC and SEO. Report on results, set KPIs, and implement within various dashboards Measure and interpret data to include customer profiling and behavior across customer journey mapping and web traffic data. Develop and execute email marketing experiences, with the understanding to nurture relationships with existing customers, for retention and upsell/cross-sell opportunities to demonstrate ROI. Support clients tracking of ROI through CRM strategies and integration across digital platforms. Present business intelligence reports to clients regularly, providing actionable insights to improve the clients overall marketing efforts.Qualifications: Minimum bachelors degree in business, marketing, market research Minimum 3 years of online digital marketingexperience, digital agency experience preferred Expert understanding of digital media, digital measurements, and metrics A holistic approach to marketing, including a clear understanding of attribution models and an ability to articulate the intricacies to a client Understanding of paid, owned and earned media channels, social media and how to use them to drive brand awareness and preference. Professional and business-minded writing skills Experience in digital tools/platforms i.e. Video, Ad serving tools, CRMs Strong grasp on SEO principles Advanced Microsoft Excel skills Knowledge of social media platforms (Facebook, LinkedIn, Instagram, Twitter etc) and deployment strategies Strong organizational skills and ability to multi-task, thrives in fast-paced environmentAbout Aston Carter: At Aston Carter, were dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients capabilities by seeking solvers and delivering solutions to address todays workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.

Keywords: Aerotek, Rochester , Digital Coach, Other , Rochester, New York

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