Partner Marketing Specialist

Company: Appriss
Location: Alabama
Posted on: June 12, 2021

Job Description:

Appriss Insights

Appriss Insights delivers breakthrough data and analytics solutions to reduce people-based risk, mitigate fraud and meet compliance mandates. As the nation's most comprehensive and trusted source of risk and criminal justice intelligence, we offer timely, actionable insights through vertical partners on AI-driven, SaaS-based cloud architecture. Guided by our mission of "Knowledge for good," we enable commercial enterprises and government agencies to build trust and safety while improving operational efficiencies.

Appriss Insights offers a remote-friendly work environment that encourages growth, action and teamwork. The Marketing team is collaborative and results-focused. Team members are empowered to share ideas, make decisions and lead with their unique strengths. We encourage fun, foster camaraderie and celebrate success.

Summary

Appriss Insights is seeking a Partner Marketing Specialist to join our growing marketing organization. In this role, you will work with our largest partners to grow demand for their Appriss-enabled products. You will support the execution of marketing strategies and campaigns across a broad range of industries.

Your efforts will be supported by the Insights marketing team which operates as a marketing agency for Insights partners. Foundational marketing experience, flexibility, communication, and organization skills are required to be successful in this role.

Knowledge, Skills, Abilities, Experience

• 1-3 years of experience in a marketing support role
• Bachelor's degree in marketing, communications, business, or equivalent work experience
• Strong verbal communication and interpersonal skills
• Organization and project management skills
• Ability to work under pressure, prioritize, and manage multiple projects simultaneously
• Writing skills - talented at developing effective marketing messaging and content
• General knowledge of digital marketing concepts and best practices
• Experienced in broad range of marketing tactics: web pages, email, social media, online ads, webinars, events
• Independent worker with high level of initiative and follow-through
• Ability to collaborate in a team environment and contribute to Appriss Insights' broader marketing goals
• Proficiency with Microsoft Office, particularly Word, PowerPoint and Excel
• Experience in data/software/technology marketing desired

Primary Duties and Responsibilities

• Work with Partner Marketing Manager to develop custom marketing recommendations for partners based on their products and target industries
• Review channel partner sales and marketing content for alignment with Appriss Insights product positioning and Appriss brand standards
• Update, maintain and develop new resources for the Appriss Insights Partner Center (online resource portal)
• Promote Partner Center in partner interactions and communications to increase utilization
• Generate ideas for partner marketing activities and content
• Contribute to partner marketing communications, such as newsletters
• Track partner metrics, such as Partner Center utilization and marketing campaign results
• Contribute to other marketing initiatives, such as thought leadership and digital marketing
• Stay up to date on digital marketing tools and channel marketing best practices
• Support other marketing projects as needed

Travel

Some travel may be required to support channel partners in field marketing efforts or for professional development purposes.

Equal Opportunity Employer - M/F/V/H

Keywords: Appriss, Rochester , Partner Marketing Specialist, Other , Alabama, New York