RochesterRecruiter Since 2001
the smart solution for Rochester jobs

Sr Director, One Day Brand Marketing

Company: CooperVision
Location: Rochester
Posted on: September 13, 2020

Job Description:

Job Description - Sr Director, One Day Brand Marketing (VIC0860)

Job Description

Sr Director, One Day Brand Marketing - VIC0860

Description

CooperVision, a division of CooperCompanies (NYSE:COO),is one of the world’s leading manufacturers of soft contact lenses. The Companyproduces a full array of daily disposable, two-week and monthly contact lenses,all featuring advanced materials and optics. CooperVision has a strong heritageof solving the toughest vision challenges such as astigmatism, presbyopia andchildhood myopia; and offers the most complete collection of spherical, toricand multifocal products available. Through a combination of innovative productsand focused practitioner support, the company brings a refreshing perspectiveto the marketplace, creating real advantages for customers and wearers. Formore information, visit www.coopervision.com

Job Summary:

The role will plan, direct and manage the marketingstrategy and execution in the U.S. for the CooperVision 1-day portfolio, digitalmarketing, agency management and marketing analytics.

· The role is responsible for the pricing,promotion, positioning, packaging and portfolio placement of the 1-dayportfolio.

· The role is responsible for developing themarketing plan for the brand including sales expectations, brand supportrequirements and brand objectives.

· The role is responsible for the financialperformance of the brand including sales analysis, trial productivity andexpenses.

· The role oversees digital marketing strategy andthe North American marketing technology roadmap

· The role directs analytical best practices andthe creation of tools and templates to enable trend analysis and program ROI.

The role entails a high levelof partnering with marketing colleagues, sales, customer marketing,professional affairs and other commercial stakeholders such as legal,regulatory, supply chain and finance to ensure aligned and comprehensiveprograms that contribute to CVI US targeted commercial outcomes.

Essential Functions & Accountabilities:

Conceive, construct, implement, review and refine thecompany’s U.S. 1-day marketing strategy and plans, and lead the necessary communicationand influence internally and into the market so that market share, brand equityand financial goals are optimized. This includes the following for the 1-dayportfolio of national and customer brands:

· Product positioning;

· Recommend pricing strategies and tactics, tooptimize revenue;

· Channel strategy;

· Relevant marketing & selling materials

Lead development, alignment and communication of annualplans and quarterly Plan of Action in partnership with sales, marketing andother cross-functional stakeholders.

· Serve as the key brand interface with salesorganization, customer services and other functions units to ensure marketingstrategies and initiatives are well communicated and executed and that allnecessary support is available to ensure optimum execution.

Drive improved decision making through actionableinsights.

· Partners with Sales Operations to ensure deliveryof consistent and accurate analyses

· Analyze market insight, sales trends andstatistics and make recommendations as appropriate:

· Conducts ongoing evaluations of competitivethreats and opportunities and makes necessary recommendations to the business

· Develop and own the unit and revenue forecastfor the 1-day portfolio of product

· Oversee fit set activation and adoption

· Responsible for performance reporting,management and analysis of syndicated market data

Develop and execute a holistic digital communication anddemand generation strategy for the CooperVision portfolio of national andcustomer branded products and services in the U.S., as well as selectbrand-agnostic initiatives:

· Defines roadmap for digital communications anddemand generation activities, tools and processes that support execution of theUS marketing & commercial strategies across all relevant customer and enduser channels.

· Oversees creation and execution of digitalinitiatives including content marketing, marketing automation, social media,email and web marketing.

· Develops and drives digital analyticsmeasurement and reporting to quantify return on investment.

· Promotes knowledge-sharing and enables andenhancement of the broader marketing team’s digital marketing IQ.

· Management of external agencies and high levelof partnership across Brand, Customer Marketing, Professional and AcademicAffairs, IT and other commercial stakeholders, both regional and global, toensure aligned and comprehensive programs that contribute to CVI’s targetedcommercial outcomes, within defined resources.

Build powerful teams with agency partners and global& regional brand counterparts:

· Manages agency selection, relationships,activity plans, outputs, assessments and budgets in order to execute programsthat are not conducted in-house.

· Informs life cycle management considerations toensure a relevant and competitive commercial offer that drives penetration andrevenue growth in the U.S. market.

· Provide input on strategic development ofglobal-led brand claims and marcom asset development in order to ensureregional requirements are met.

· Establishes and maintains relationships withregional counterparts and ensures regular sharing of best practices.

Travel,predominantly domestic for company, industry and customer events, approximately10-15%.

Qualifications

Knowledge, Skills and Abilities:

· Demonstrated influencing skills; ability tobuild effective relations and manage diverse, remote and cross-functional teamsinside & outside of CVI required.

· Experience with complex product portfolios(breadth and depth of SKUs), managing the full product lifecycle from launch torationalization required.

· Experience engaging and influencing keycustomers, via presenting brand strategy and product roadmap required.

· Demonstrated proficiency in successfully, andsimultaneously, managing the execution of multiple cross-functional productmarketing projects required.

· Strong knowledge of organizational dynamics;proven history of managing within complex business environments required.

· Strong financial understanding – full P&Lmanagement required.

· Strong analytical skills required.

· Experience with CRM and marketing automationplatforms such as SFDC & Eloqua would be a plus.

· Excellent written, oral and presentation skillsrequired.

· Proficiency with office software includingMicrosoft Office (with a high level of Excel skills) and Outlook required.

· Office-based with some travel to other CVIlocations, customer sites and industry events.

· Sedentary to light physical effort necessary toperform the job.

· There will be extended periods of sitting andusing a computer.

Experience:

· Minimum of 15 years progressive product and/orbrand marketing experience required.

· Prior brand or product marketing leadershipexperience in B2B2C required.

· Experience in the vision care category or asimilar B2B2C environment would be a plus.

· CPG marketing/customer marketing would be aplus.

Education:

Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran

Keywords: CooperVision, Rochester , Sr Director, One Day Brand Marketing, Other , Rochester, New York

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Babysitter Needed For 2 Children In Syracuse
Description: 0.24 12 - 20/hr --- Part time Starts August 31 Transportation Required Join to apply Join to apply About the job family needs a part-time babysitter
Company: Care.com
Location: Syracuse
Posted on: 09/20/2020

Reliable, Caring Nanny Needed For 1 Child In Syracuse
Description: 0.24 15 - 20/hr --- Full time Starts November 1 Transportation Not Required Join to apply Join to apply About the job
Company: Care.com
Location: Syracuse
Posted on: 09/20/2020

High Demand For Quality Window Pros - Get New Clients In Your Area
Description: Over 25 million homeowners have trusted HomeAdvisor 1800Contractor to help them find quality professionals with the expertise to turn their home improvement
Company: HomeAdvisor
Location: Niagara Falls
Posted on: 09/20/2020


Part time RDH position
Description: Part time Register Dental Hygienist. Position available at our location in south Buffalo
Company: Dr. Hyde & Associates
Location: Niagara Falls
Posted on: 09/20/2020

High Demand For Quality Roofers - Get New Clients In Your Area
Description: Over 25 million homeowners have trusted HomeAdvisor 1800Contractor to help them find quality professionals with the expertise to turn their home improvement
Company: HomeAdvisor
Location: Niagara Falls
Posted on: 09/20/2020

Tax Professional - CPA - Remote
Description: Overview If you are a highly motivated individual with an active unrestricted credential CPA/EA/Practicing Attorney and excellent communication skills, we need you to help our customers complete their (more...)
Company: Intuit
Location: Syracuse
Posted on: 09/20/2020

Bilingual Tax Professional - CPA - Remote
Description: OverviewIf you are a highly motivated individual with an active unrestricted credential CPA/EA/Practicing Attorney and excellent communication skills, we need you to help our customers complete their (more...)
Company: Intuit
Location: Syracuse
Posted on: 09/20/2020

Remote Credentialed Tax Professional
Description: Overview If you are a highly motivated individual with an active unrestricted credential CPA/EA/Practicing Attorney and excellent communication skills, we need you to help our customers complete their (more...)
Company: Intuit
Location: Syracuse
Posted on: 09/20/2020

Nanny Needed For 2 Children In Syracuse
Description: 0.23 15 - 20/hr --- Full time Starts September 21 Transportation Required Join to apply Join to apply About the job Hello Seeking a Nanny in Onondaga Hill, 30 hours/week 15- 20hr for our 1yo, and (more...)
Company: Care.com
Location: Syracuse
Posted on: 09/20/2020

Seasonal Sales Teammate - Niagara Falls, NY
Description: Job DescriptionUnder Armour Retail is seeking a brand passionate Sales Associate. The Sales Associate is responsible for individual sales performance. By maintaining a working knowledge of all Under Armour (more...)
Company: Under Armour, Inc.
Location: Niagara Falls
Posted on: 09/20/2020

Log In or Create An Account

Get the latest New York jobs by following @recnetNY on Twitter!

Rochester RSS job feeds