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Content Marketing Manager

Company: Brand Networks
Location: Rochester
Posted on: May 26, 2023

Job Description:

We are seeking a highly motivated, efficient, creative, and detail-oriented self-starter to join our Marketing & Digital Services team as Content Marketing Manager.
In this role, you will be an influential stakeholder within the Content Marketing function of our department-serving as both a leader and an active contributor. You will collaborate with a robust team of marketing professionals to develop and execute strategic marketing initiatives in alignment with our integrated brand and content marketing goals to drive business growth.
Our ideal candidate is a marketing generalist who excels at leveraging their dynamic skillset to strategize, create, distribute, promote, and optimize compelling content that resonates with our target audience, drives brand awareness, and generates leads.
How you will spend your days:

  • Create, curate, and manage the development of compelling, impactful, and influential corporate content

  • Manage production schedules and editorial calendar to ensure timely delivery of content across channels

  • Conduct market research and analysis to inform brand marketing strategy and content development

  • Collaborate and coordinate cross-functionally with a broad range of internal and external stakeholders

  • Ensure consistent and cohesive messaging and branding across all content marketing initiatives

  • Provide leadership to associate team members and nurture their professional development

  • Analyze content performance data to identify areas of opportunity for optimization

  • Partner with senior leadership to align on strategy and business objectives

    Requirements to be successful:

    • Bachelor's degree in Marketing, Communications, Business Administration or a related field

    • 5-7 years of marketing experience, with a minimum of 2 years in a leadership role

    • Strong ability to manage multiple project timelines and deadlines in tandem

    • Proven track record of managing successful brand marketing campaigns

    • Excellent attention to detail, responsiveness and time-management skills

    • Skilled at conveying compelling brand narratives across a variety of channels and mediums-including social media, video content, digital advertising, sales collateral, email marketing and experiential marketing

    • Ability to work independently and collaborate in a team environment

      If you are a creative and results-driven marketing professional with a passion for content that drives business growth, we want to hear from you!
      Benefits of joining our team:

      • Medical, dental and vision insurance

      • Employer-sponsored long-term disability and life insurance

      • People experience platform and employee rewards

      • Supportive and inclusive workplace environment

      • Paid time off and flexible work schedule

      • Career growth opportunities

      • 401(k) plan

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Keywords: Brand Networks, Rochester , Content Marketing Manager, Executive , Rochester, New York

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