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Marketing Manager / Community Relations Director

Company: Anthem Memory Care
Location: Rochester
Posted on: April 10, 2021

Job Description:

Marketing Manager / Community Relations Director General Statement of Position Under occasional supervision, directs the sales and marketing program for Anthem Memory Care at an individual community level; disseminates information to the public regarding the community; supervises staff of the sales and marketing department; performs sales and admissions functions, and coordinates special events. Essential Functions The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

  • Know and understand the vision, purpose, values and goals of Anthem Memory Care.
  • Searches out qualified leads from a variety of sources;
  • Shows apartments and retirement community to prospective residents, guests and others;
  • Explains the community features and benefits to potential residents and families;
  • Builds relationships with area professionals for ongoing referrals and leads;
  • Initiates and maintains contact with prospective residents, referral sources and others;
  • Receives calls and inquiries from prospective residents, their families, and their advisors; provides information, answers questions, overcomes objections and closes sales; follows up with all leads timely and in sufficient manner consistent with Anthem expectations;
  • Interviews and reviews records for approval of prospective residents; paperwork includes applications, contracts, financial/medical reports, lead tracking and sales reports;
  • Oversees and facilitates the acceptance process for new residents; ensures that apartments are ready for occupancy as contracted with prospective residents;
  • Supervises the staff of the sales and marketing department (if applicable), which includes recruiting, hiring, supervising and terminating employees; supervision includes assigning and reviewing work, maintaining standards, coordinating activities and conducting performance evaluations;
  • May supervise or act as move-in coordinator; facilitates the move-in process for new residents, writes work orders for apartments as necessary and coordinates the process with other departments of the community;
  • Prepares annual sales and marketing plan and quarterly updates;
  • Prepares and reviews occupancy and sales reports;
  • Coordinates and facilitates marketing events and group presentations;
  • Works with outside consultants as required;
  • Monitors and manages the budget of the department; prepares monthly financial reports;
  • Facilitates and attends in-service training and meetings as required;
  • Provides effective and courteous service to all residents and families, referral sources, and coworkers;
  • Promotes and protects the rights of all residents;
  • Performs various related essential duties as required by the Anthem corporate office and community's executive director. Minimum Training and Experience High school diploma with some vocational or college course work in business, marketing or a related field; five years of related experience, a Bachelor's degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; OR any equivalent combination of training and experience that provides the required skills, knowledge and abilities. Certification and Clearance Requirements
    • Requires First Aid certification;
    • Must receive criminal records clearance from the Department of Justice and FBI;
    • Must have health screening and T.B. / CXR clearance..

Keywords: Anthem Memory Care, Rochester , Marketing Manager / Community Relations Director, Executive , Rochester, New York

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