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Worldwide Marketing Intelligence Manager

Company: Kodak Alaris
Location: Rochester
Posted on: May 19, 2020

Job Description:

Requisition Number:


Job Title:

Worldwide Marketing Intelligence Manager

Job Description:

Welcome to Kodak Alaris. Kodak Alaris is a company born from one of the world's most iconic brands, Kodak. Kodak Alaris is passionate about using technology to transform organizations and improve people's lives across the globe. Our digital scanners and intelligent state-of-the-art software services manage data in some of the world's largest companies, and our photographic paper production, printing kiosks and suite of consumer apps help people capture and connect with the emotional moments that define all our lives.

Our mission at Kodak Alaris remains crystal clear; to transform and improve the profitability of the portfolio of businesses that make up Kodak Alaris, to create further value in a culturally renewed values-driven Company; a Company that invests in growth businesses, systematically and reliably delivers on its financial commitments, operates within an efficient, cost-effective infrastructure and based on a cultural foundation of innovation, transparency, discipline and accountability.

Our vision for each one of our businesses remains constant: to be recognized by the market as the leading provider of products and services in each of the segments we participate in. We want to lead in each key industry we participate in through better products, better quality and reliability, better customer service, the best and the brightest employee talent, along with world class partners around the globe.

Our well-established Kodak Alaris values that we live and breathe by can be defined by the acronym I-ACT:

  • Innovation as the core of Kodak Alaris as a technology company * Accountability to deliver on our commitments * Customer Satisfaction in all aspects of our business * Teamwork in how we resolve issues and grow our portfolio

    ALARIS - Kodak Alaris business, is a leading provider of information capture solutions that simplify business processes. We exist to help the world make sense of information with smart, connected solutions powered by decades of image science innovation. Our award-winning range of scanners, software and services are available worldwide, and through our network of channel partners. For more information, please visit

    Mission: To deliver innovative solutions that utilize image capture expertise to optimize business processes.

    Vision: Our vision is to be the global leader in image capture, relied upon by our customers for leading edge technology and innovation, and admired for our skilled employees and commitment to quality.

    Position Summary

    As Worldwide Marketing Intelligence Manager, you are responsible for providing market insight and "voice of the customer" inputs that enable the Alaris Information Capture businesses to make sound, fact-based business decisions.

    Primary activities will include:

    • Analysis of market and technology trends and dynamics

    • Tracking of market sizing and competitive analysis.

    • Forecasting of market development and prediction of future requirements and opportunities
    • Planning and execution of primary research projects.

      You will accomplish this by planning, developing, sourcing and presenting information that accurately assesses competitive activities, market opportunities, unmet needs, and feedback on current offers and future concepts. As leader of the center of excellence for Customer and Market Intelligence you will provide actionable insights to drive market attack plans, portfolio planning and strategic growth initiatives.

      In this WW role, you will report to the Vice President of Product Management, and direct the activities of a research analyst plus intern(s), and regularly collaborate closely with Regional Sales and Marketing teams (VOC/Customer Councils), WW Product Management, WW Marketing and the Alaris Executive Leadership Team.

      Key Responsibilities


      • Provide actionable, fact-based intelligence and insights that influence business and product strategies.

      • Identify and collaborate with experts and key data sources for our target market and collect "voice of the customer" inputs from Alaris customers and prospects.

      • Acquire, generate, analyze/synthesize and report market size and share development in order to advise the overall business and specific geographies on market opportunities and threats.
      • Monitor and analyze the competition, enabling a deep understanding of current and new competitors in our TAM, SWOT analysis of category participants, including an analysis of their strategic direction etc.

      • Report on macro trends, technology trends, new regulations, and market forces that present opportunities or risks to the business.

      • Serve as source for expertise and data sources on end customers (business challenges, processes and applications) and channels.


        • Establish and follow a dependable research methodology in support of Product Management, Marketing Management and the Strategic Planning processes.
        • Select and manage vendors for market data and outsourced 3rd party research projects.
        • Aggregate and analyze other data including surveys, research reports, customer and partner feedback etc. , including views by segment, geography (region, cluster, country, segment).
        • Apply technical rigor in processes to ensure that key distinctions and leading indicators of trends can be identified and discerned over time.

        • Ensure marketing intelligence data and reports are available to Alaris teams as needed.
        • Manage the day to day activities of a small team including a Business Research Analyst and intern(s)
        • Ability to lead regional Partner Council activities jointly with regional stakeholders

        • Support Thought Leadership activities of the Alaris PR Team.
        • Support WW Product Management with market intelligence on unmet needs, competitive offers, pricing, customer feedback to concepts.

          Job Requirements

          Qualifications & Experience

          • Bachelor's degree in marketing, market/business research or business management required.
          • 5 to 10 years of business research / intelligence experience in B2B markets.

          • Prior work experience in document management, information management or affiliated industry helpful, but not required.
          • Experience in international business environment desired.
          • Sound general business judgement

          • Ability to travel on a limited basis

            Skills & Competencies

            • Proven experience in business research

            • Ability to develop, plan and implement primary and secondary research projects including sourcing of critical market data
            • Capability to perform market forecasting and modeling
            • Strong analytics capabilities and interpretation to discern critical meaning and implications for the business
            • Strong knowledge of qualitative and quantitative data collection methods -- including new & innovative approaches

            • Proficiency with Excel for data analysis and modeling, graphing
            • Proficiency with PowerPoint for data reviews and report outs; strong visualization skills
            • Proficiency with appropriate/relevant statistical software packages and related database administration for cataloging and access of historical information
            • Strong presentation skills adequate for senior management and customer events
            • Work independently as well as part of a team structure

              This job description is provided as a guide to the main duties and responsibilities of the role. The employee is required to undertake such other duties as may be reasonably required.

              Kodak Alaris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

Keywords: Kodak Alaris, Rochester , Worldwide Marketing Intelligence Manager, Executive , Rochester, New York

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