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Media Buyer

Company: Tipping Point Communications
Location: Rochester
Posted on: September 14, 2019

Job Description:

Tipping Point's media buyers work with Tipping Point's account managers in executing media buys for a variety of media types, with an emphasis on digital platforms. Must be able to work with minimal instruction and want to grow in expertise and work complexity. Works well in a team environment. Maintains strong relationship with media vendors, coordinates and negotiates media buys, and exhibits strong strategic thinking when recommending and pursuing optimal media placements.
We are looking for an individual with media buying experience but most importantly, the desire to constantly learn and be at the forefront of digital marketing trends and platforms. All Tipping Point team members are offered significant professional and career growth opportunities.
Duties encompass but are not limited to:
Media Buying (70%):
--Execute the planning, negotiation, and buying of all media for agency clients; coordinating RFPs to vendors, proposal analysis, and negotiation of paid media and added value
--Ensure accurate delivery, ratings, share projection estimates
--Digital media buying using major display and search networks to drive traffic to proprietary sites
--Text and display creative creation, split testing, targeting and optimization
--Forecast projected campaign results
--Stewardship of media buys including makegoods, reconciliation and accurate post analysis
--Well versed in how to work with media vendors: skilled in negotiation and can independently handle vendor issues (discrepancies, rate problems, etc.)
--Performance reporting and post-campaign insight reports; buy summaries that reflect negotiation and added value
--Plan and execute digital advertising campaigns across platforms such as Facebook, Google, Instagram, YouTube, Twitter, programmatic platforms and local media
--Analyze and optimize campaign effectiveness, including performance and spend
--Monitor ad and landing page performance via Google Analytics
--Provide recommendations to account service team on media buying strategies and marketplace opportunities
--Provides planning support, i.e., cost per point and budgeting estimates; impression levels; target audience media consumption habits; evolving media options; latest trends and newest opportunities available in the industry
--Create and demonstrate value for clients through innovative ideas, strategic planning, seamless execution and measurable results
--Research current trends and audience preferences for digital, traditional and social media, staying abreast of innovative and unique opportunities
--Proactive about ways to maximize the client's media impact within their budget (added value, sponsorships, special opportunities)
--Complete other duties, tasks and activities as they arise
Vendor Invoice Management (25%):
--Match and reconcile vendor invoices in accordance to the vendor invoice schedule
--Work with accounting team to refine processes and meet deadlines
--Manage the monthly process in order to stay on schedule
General Admin Time (5%):
-- Team meetings, agency get-togethers
-- Timesheets

  • Bachelor's degree or equivalent experience
  • Significant multi-year experience running ad campaigns on a variety of display and search advertising mediums - Facebook, Google, Twitter, Instagram, Snap, etc.
  • Hold certification in Google Ads and/or Facebook certified professional
  • Understands research resources available i.e., Arbitron, Nielsen, comScore and has proficient use of Strata for analysis and audience projections

    • Experience analyzing conversion rates, acceptance rates, failure rates, bounce rates, and other common KPIs
    • Strong attention to detail and commitment to quality work and accuracy
    • Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.)
    • Excellent interpretive skills, allowing the candidate to understand and make recommendations to improve our business
    • Creative thinking: Ability to generate new out of the box ideas.
    • Must have strong interpersonal skills and the ability to establish, develop, and maintain business relationships.
    • Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost per user.
    • Adaptable: Capable of adjusting to changing priorities, sometimes daily.
    • Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
    • Ability to establish priorities and work independently with minimal supervision
    • Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.

      Candidates will be considered in totality of their skills and experience versus strict interpretation of job requirements.
      --Demonstrate the correct use of spelling and grammar
      --Ability to read, write, speak and listen
      --Ability to effectively present information to co-workers and supporters
      Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to add, subtract, multiply and divide numbers.
      --High Energy
      --Attention to Detail - thorough in completing work tasks
      --Integrity - Being honest and ethical
      --Adaptability/Flexibility - Being open to change (positive or negative) and to considerable variety in the workplace
      --Entrepreneurial Spirit - Willingness to strategically invest time and effort in a company that will grow and offer new and expanded opportunities
      --Analytical Thinking - Analyzing information and using logic to address work-related issues and problems
      --Dependability - Being reliable, responsible, and dependable, and fulfilling obligations
      --Stress Tolerance - Effectively managing a heavy workload; accepting criticism and dealing calmly and effectively with high-stress situations
      --Initiative - Ability to identify tangible contribution you alone have made to the organization
      --Leadership - A willingness to lead, take charge, and offer opinions and direction
      --Achievement - Results-oriented, utilize strongest abilities
      --Independence - Work on own and make decisions
      --Complex problem solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
      --Judgment and decision-making - Considering the relative costs and benefits of potential actions to choose the most appropriate one
      --Time management - Managing one's own time and guiding the time of others
      Basic office electronics
      Based on experience
      DISCLAIMERThe above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. The above statements are not meant to be all-inclusive. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Keywords: Tipping Point Communications, Rochester , Media Buyer, Advertising , Rochester, New York

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