Associate, Global Marketing, TOM FORD BEAUTY

Company: Est--e Lauder Companies
Location: Geneseo
Posted on: September 24, 2022

Job Description:

The Associate, -Global Marketing - Fragrance will support the Senior -Manager in the successful implementation of Marketing strategies and initiatives for Tom Ford Beauty in the Fragrance category.
INNOVATE PRODUCTS AND CONCEPTS THAT CREATE NEW BUSINESS OPPORTUNITIES
Support the innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries

Support execution of 18-month detailed calendar through product marketing and promotional programs, with a focus on fast-growing categories and subcategories, hero products, and brand-building channels

Conduct research to build business case for Product Development and Concept Ideation briefs
Prepare Concept Development briefs
PRODUCT STRATEGY THAT DRIVES BUSINESS AND REINFORCES BRAND EQUITY
Collaborate on development of product marketing strategy including product architecture, product launch process and go-to-market strategy

Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition

Support mid-management in quarterly report preparation
Contribute to recommendations to seize market based on analysis
Conduct ad hoc business analysis requests as needed
LAUNCH PLANS THAT INCORPORATE 360 ELEMENTS
Support the execution of timely digital-first launches focused on the consumer journey within designated budget and COG targets

Support internal and external sourcing solutions for new products and existing businesses

Prepare creative briefs for all programs and launches and coordinate communication with Creative team
Coordinate claims testing of insight-based consumer concepts with external partners
CHAMPION, DRIVE, AND BUILD EMERGING MARKETING TRENDS AND TECHNOLOGY CAPABILITIES TO MEET CUSTOMERS WHERE THEY ARE
Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
LEVERAGE KEY INSIGHTS GLEANED FROM A REFINED ANALYTICS PRACTICE TO INFORM DECISIONS
Utilize analytics throughout function to accomplish strategic goals

Use data to inform decision-making for strategy development and adjustments as necessary

Track platform engagement and effectiveness through appropriate analytical tools
QUALIFICATIONS
1-2+ years of related experience

Passion for beauty and innovation

Strong analytical, organizational, project management and leadership skills
Excellent written and oral communications, ability to personally set priorities and motivate others
Capable of synthesizing data to drive business decisions
Forward-looking thinker
Trend-hunting mindset
Ability to work in lean, entrepreneurial environment and a strong team player
Experience in innovation ideation and product development
Marketing experience within Beauty, Luxury or Fashion industry is a plus
Experience with global marketing or international cultural exposure are a plus
Starter, detail oriented, ability to multi-task and handle a broad range of projects.
Must be proficient in Excel, Word & PowerPoint and capable of learning additional corporate systems
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Keywords: Est--e Lauder Companies, Rochester , Associate, Global Marketing, TOM FORD BEAUTY, Advertising , Geneseo, New York