Sr. Marketing Specialist - Brand Awareness

Company: Toshiba America Business Solutions
Location: Rochester
Posted on: September 24, 2022

Job Description:

Marketing Communications Specialist

Toshiba America Business Solutions, a leader in digital technology, has an outstanding opportunity for a Marketing Communications Specialist supporting markets and is based in the Rochester, NY office.

Toshiba provides customized printing and document solutions, as well as digital signage, to customers in the U.S and Latin America. We focus on empowering the art of businesses; we are here to help businesses print smarter, and improve their workflow and communication better.

Summary:

Responsible for increasing brand awareness in target markets; sales pipeline growth through program support and collateral creation; event creation, budget spending, and ROI; and keeping employees informed of business goals and programs. Partner with Region Sales Management and Executive Leaderships to create viable regional marketing plans.

Responsibilities:

MARCOM PLANS AND EXECUTION:

• Develop and execute marketing communication plans/programs/materials for multiple marketplaces.
• Collaborate with local leadership regarding campaigns/budgets and ROI reporting and analysis.
• Create/design content and distribute B2B turnkey customizable marketing collateral. Maintain collateral/sales materials and communicate to the sales team as appropriate. Track, assess, and distribute sales collateral based on marketing plan (internal sales contest emails, charts, record-breaking months).
• Manage creative build process.
• Participate in contract development related to vendor selection, deliverables, sourcing materials, and pricing.
• Assist in editing RFP responses as needed from the Sales and/or Bid Desk.
• Collaborate with TABS PR department to promote company services and develop case studies as required.
• Drive adoption of corporate marketing tools through training and reporting (StoryTeller, eXchange, Encompass proposal, etc).
  BRAND MANAGEMENT:
  
  • Ensure corporate brand at regional and market-level to adhere to Toshiba brand guidelines through communications and promotional materials.
  • Work in concert with TABS marketing and product departments for collaboration of ideas, materials, etc.
    DEMAND GENERATION:
    
    • Manage and develop sponsorship and event planning for the region to support pipeline growth.
    • Collaborate with leadership to develop a theme, budget, communication, and ROI for specific events, including but not limited to maximizing sports sponsorship opportunities, open houses, tech shows, trade shows, lunch and learns, etc.
    • Track all marketing expenses according to Toshiba policy.
    • Assess spend to optimize spend versus end result. Participate in contract development related to vendor selection, deliverables, sourcing material, and pricing).
      SOCIAL MEDIA
      
      • Leverage and adopt corporate social media content to fit local markets.
      • Develop and coordinate social selling programs that train and support sales reps in pipeline growth.
      • Create localized social media posts for reps to use and analyze/monitor success rate.
        CSR
        
        • Monitor and track local CSR activities and promote them internally and externally as appropriate.
        • Prepare CSR packages for Regional President approval, and track all regional and national reporting activities.
        • Perform other related duties as assigned.
          Qualifications:
          
          • Bachelor's Degree or equivalent combination of education/experience acceptable.
          • Minimum of 5 years of increasingly responsible marketing experience with an emphasis on a combination of marketing communication, public relations, advertisement, collateral development, marketing event management/execution, and market branding.
          • Must have a solid understanding of core media skills, including planning, negotiation, and schedule placement for multiple platforms of media.
          • Must have 3 years of heavy experience managing marketing projects.
          • Demonstrated experience creating original marketing content
          • Demonstrated experience developing conceptual marketing frameworks into finished products for diverse audiences
          • Strong verbal and written communication skills. Ability to interface and work collaboratively with all levels of the organization effectively. Skilled in time management in a multi-task environment.
          • Comfortable with Adobe Creative Suite collateral creation and excel for budgeting and tracking ROI
          • Demonstrated ability to help drive established corporate culture
          • Strong attention to detail and demonstrated ability to take on additional tasks or projects as requested
          • Ability to travel.
            Toshiba America Business Solutions, Inc. offers a competitive salary and generous benefits package including the following:
            
            • Group health coverage (medical, dental, & vision)
            • Employee Assistance Programs
            • Pre-tax spending accounts
            • 401(k) plan
            • Company provided life insurance
            • Pet Insurance
            • Employee discounts
            • Generous paid holiday schedule, paid vacation & sick/personal business/volunteer day
              Toshiba America Business Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
              
              Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email Accommodation to request an accommodation.

Keywords: Toshiba America Business Solutions, Rochester , Sr. Marketing Specialist - Brand Awareness, Advertising , Rochester, New York