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Content Marketing (Remote)

Company: Windstream
Location: Rochester
Posted on: January 16, 2022

Job Description:

DescriptionAbout the Role:

  • This person will help create more brand awareness in the market through relevant and consistent messaging
    • Social Campaigns/Emails/On-line Advertising
    • Help to elevate the Wholesale brand/s in the market
    • Ensure deliverables are well executed and on time What You'll Do:
      • Create content calendar (internal/external) and editorial for BU marketing strategies
      • Routinely evaluate the success of the content-make improvement recommendations.
      • Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content, survey reports and web copy
      • Serve as an exemplary writer, consistent with BU tone and mission.
      • Edit content produced by product and sales team members, including conceptualizing the projects upfront, overseeing development and copy-editing prior to publishing
      • Continuously measure and improve content performance; create reports leveraging Google Analytics, and social media analytics tools
      • Build and maintain editorial calendar and written guidelines
      • Stay up to date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
      • Work closely with Business Unit to create effective communications strategies that articulate our product's core benefits and consistently
      • Interact with graphic designers and internal team members to create and review all content & ensure consistent message
      • Work with creative resources including designers and other agency personnel
      • Awareness of the wholesale products and solutions and future development plans
      • Ensure consistent Wholesale messaging and adhering to specific brand guidelines
      • Support Wholesale events-messaging-theming and possible on-site support
      • Collaborate with product marketing on creation of sales enablement tools including content, collateral and other assets Do You Have?
        • Bachelor's or Master's in marketing, communications, journalism or related discipline
        • 6 years of content marketing or direct copywriting experience
        • Strong communication skills
        • Strong skills in the Microsoft Office Suite, including Outlook, Word, Excel and PowerPoint
        • Experience working closely with a sales organization with a strong affinity for sales team success
        • Experience/consistent performance in deadline-oriented environment
        • Ability to manage multiple projects and juggle priorities
        • Clear, effective communicator-verbally and in writing-with the ability to be persuasive
        • Demonstrated ability to work productively with counterparts in a cross-functional capacity
        • Must be able to respond quickly in an environment of change
        • An uncompromising approach to hitting deadlines
        • Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
        • Ability to effectively prioritize and manage your time to address multiple segments in a fast-paced, professional environment
        • Editorial mindset that seeks to understand what audiences consume and how to create relevancy
        • Ability to analyze and present content and social performance
        • Project management skills and understanding how to manage the priorities of multiple stakeholders in a sales environment
        • Strong knowledge of content marketing strategy
        • Familiarity with industry terminology and demonstrated success writing content for marketing programs in a telecommunications or related industry, preferably in the wholesale space QualificationsMinimum Requirements: College degree and 7-10 years professional level experience with 2-3 years supervisory experience; or 10 years professional level related experience with 2-3 years supervisory experience; or an equivalent combination of education and professional level related experience required.Job Category: MarketingLocations: US-New York-Rochester -US-Iowa-Hiawatha -US-Kentucky-Lexington -US-Arkansas-Little Rock -US-South Carolina-Greenville -US-North Carolina-Charlotte
          EEO Statement:
          Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Keywords: Windstream, Rochester , Content Marketing (Remote), Advertising , Rochester, New York

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