Studio Senior Copywriter

Company: Deloitte
Location: Rochester
Posted on: November 23, 2021

Job Description:

Position Summary Do you love to write? Do you see-and solve-problems from a different angle? Can you translate business jargon into copy that's confident, clear, and human-and inspire other copywriters to do the same? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers' interactions with the public sector. Work you'll do * Conceptualize, write, and edit persuasive copy for cross-channel campaign assets, including sales sheets, case studies, thought leadership, video/motion graphics, infographics, web copy, social media, and email. * Understand and incorporate Deloitte's content strategy and brand positioning into all content, as appropriate. * Review work from junior team members, providing guidance to advance the best thinking in line with the brief and project scope. * Translate campaign positioning strategies into clear, user-centered messaging platforms that differentiate Deloitte. * Collaborate with marketers, account managers, strategists, and other creatives to develop creative platforms and channel recommendations that deliver on campaign strategic objectives. The team Deloitte's Government and Public Services (GPS) practice - our people, ideas, technology and outcomes-is designed for impact. Serving federal, state, & local government clients as well as public higher education institutions, our team of over 15,000+ professionals brings fresh perspective to help clients anticipate disruption, reimagine the possible, and fulfill their mission promise. The GPS Advertising, Marketing, & Commerce (AM&C) offering helps public sector clients connect with the people, stakeholders, and citizens they serve. Our team works with agencies to transform, elevate, and modernize constituent-government experiences. GPS AM&C creates brands, develops content, and implements best-in-class marketing strategies to inspire engagement, influence behavior, and drive adoption across the country. Qualifications Required: * Minimum of 5 years of experience writing and producing a range of marketing communications assets * Clear, concise writing, with the ability to distill complex ideas into easily understood language * Fluency in both digital and traditional channels, including all social media platforms, content creation, and video * Strong copy editing and proofreading skills * Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future * Security Clearance may be required * Travel up to 50% Preferred: * Experience with marketing professional services (consulting) or other B2B experience preferred * Strong portfolio demonstrating your innovative work across multiple channels, including long-form and short-form content * Excellent project management and interpersonal skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines * Ability to present to and interact with senior leaders and highly intellectual thinkers * Ability to work autonomously to deliver on-brand, on-brief copy with little oversight * Proven ability for quick creative thinking * A strong understanding of marketing and content channels and ability to adapt writing to fit the needs of the audience * Great taste, instincts, and knowledge of brand trends How you'll grow At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. Recruiting tips From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. Benefits At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and culture Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Professional development From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Requisition code: 52380

Keywords: Deloitte, Rochester , Studio Senior Copywriter, Advertising , Rochester, New York